Privacy Policy
h477 is committed to protecting your personal data. This policy explains exactly what we collect, how we use it, and the rights you hold as a player on our platform.
Introduction
Last Updated: 2026This Privacy Policy ("Policy") sets out how h477 ("we", "us", "the Platform") collects, stores, processes, and shares personal data belonging to users ("you", "Player") who access https://h477.app or any of its associated services. By creating an account or using the platform in any way, you acknowledge that you have read and understood this Policy.
This Policy should be read alongside the h477 Terms and Conditions, which together form the full agreement governing your use of the platform. If there is any conflict between this Policy and the Terms and Conditions on a data-related matter, this Policy shall take precedence.
What Personal Data We Collect
h477 collects personal data across three broad categories. We collect only what is necessary to operate a safe, compliant, and enjoyable betting and gaming platform for players in Bangladesh.
Registration and Account Data
- Full name, date of birth, and gender (used for age verification and KYC compliance).
- Email address and mobile phone number registered with your account (used for authentication, support, and notifications).
- Residential address or city (used for fraud prevention and to support responsible gaming obligations).
- Government-issued identification documents (e.g., National ID card, passport) when provided during KYC verification.
Financial and Transaction Data
- Payment method details associated with your account, including mobile banking identifiers for bKash, Nagad, Rocket, and Upay (we do not store full card numbers; these are handled by our payment processors).
- Deposit and withdrawal history, transaction amounts, and timestamps for each financial transaction on the platform.
- Bonus and promotion history, including wagering activity linked to individual bonus offers.
- Records of any chargebacks, disputed transactions, or payment exceptions raised on your account.
Technical and Usage Data
- IP address, device type, operating system, and browser or app version collected automatically when you access h477.
- Session logs, page-view data, click-paths, and time spent on specific games or markets (used to improve user experience and detect unusual activity).
- Cookie identifiers and similar tracking technologies. See the Cookies section of this Policy for full details.
How We Use Your Personal Data
h477 uses personal data only for purposes that are necessary, proportionate, and consistent with the lawful operation of the platform. The six primary uses are:
Account & Identity
To create and maintain your account, verify your identity under KYC rules, and enforce the 21+ age restriction.
Payments
To process deposits and withdrawals via bKash, Nagad, Rocket, and other approved channels, and to maintain accurate financial records.
Fraud Prevention
To detect, investigate, and prevent fraudulent activity, money laundering, duplicate accounts, and platform abuse.
Platform Improvement
To analyse usage patterns, optimise game performance, and improve the overall experience for players across Bangladesh.
Promotions
To send you relevant bonus offers, seasonal promotions (e.g., BPL, Eid, Pohela Boishakh), and account notifications — only where you have not opted out.
Legal Obligations
To comply with any applicable legal, regulatory, or law-enforcement obligations, including responding to lawful requests from competent authorities.
Legal Basis for Processing
h477 processes your personal data on one or more of the following lawful grounds, depending on the specific processing activity:
- Contractual necessity — processing required to perform our agreement with you, including account management, payment processing, and service delivery.
- Consent — where you have given us explicit permission to process specific categories of data, such as marketing communications or optional analytics.
- Legal obligation — processing necessary to comply with applicable laws, including anti-money-laundering regulations and age verification requirements.
- Legitimate interests — processing for fraud detection, platform security, and service improvement, where these interests are not overridden by your rights.
How We Share Your Personal Data
h477 does not sell personal data to third parties under any circumstances. We share your data only in the limited circumstances described below, and always with appropriate safeguards in place.
Categories of Recipients
- Payment service providers — bKash, Nagad, Rocket, Upay, and card processing partners receive the minimum financial data required to process your transactions securely.
- Identity verification and KYC providers — third-party services that assist h477 in verifying player identity documents and confirming age eligibility.
- Technology and hosting providers — cloud infrastructure and platform service providers who process data on our behalf under strict data processing agreements.
- Law enforcement and regulatory bodies — where h477 is required by law to disclose information in response to a valid legal process, court order, or regulatory inquiry.
Where we engage third-party processors to handle data on our behalf, we require them to maintain appropriate technical and organisational security measures and to process data solely for the purposes we specify. We do not permit third-party processors to use your data for their own marketing or commercial purposes.
Cookies and Tracking Technologies
h477 uses cookies and similar client-side technologies to ensure the platform functions correctly, to remember your session preferences, and to analyse aggregate usage patterns. The following types of cookies may be active when you use h477:
- Strictly necessary cookies — required for the platform to operate. These include session authentication tokens and security cookies. They cannot be disabled without breaking core functionality.
- Functional cookies — used to remember your language preference, display settings, and other personalisation options across sessions.
- Analytics cookies — used to track aggregate, anonymised usage data such as most-visited pages, session duration, and drop-off points. This data helps us improve the platform for all users.
- Marketing cookies — only active where you have consented. Used to tailor promotional content and bonus offers to your activity profile. You may withdraw consent at any time by contacting support.
You may manage cookie preferences through your mobile browser settings. Please note that disabling strictly necessary cookies will impair your ability to log in and use the platform. h477 does not currently respond to browser-level 'Do Not Track' signals, but we minimise tracking by default and only use analytics and marketing cookies where permitted.
Data Retention
h477 retains personal data for as long as necessary to fulfil the purposes described in this Policy, subject to the following minimum retention periods:
- Account data — retained for the duration of your active account plus a minimum of 5 years following account closure, to meet anti-money-laundering and record-keeping obligations.
- Transaction records — retained for a minimum of 5 years from the date of each transaction to satisfy financial compliance requirements.
- KYC and identity documents — retained for the period required by applicable law, typically 5 years post-account-closure, and then securely deleted.
When retention periods expire, h477 will securely delete or anonymise your personal data so that it can no longer be linked to you as an identifiable individual. Data held for legal or regulatory purposes will not be deleted until the applicable obligation is discharged.
Your Data Rights
As an h477 player, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at [email protected] with the subject line 'Data Rights Request' and your registered account details.
- Right of access — you may request a copy of the personal data h477 holds about you, along with details of how it is being processed.
- Right to rectification — if any personal data we hold is inaccurate or incomplete, you may request that we correct or update it.
- Right to erasure — in certain circumstances you may request deletion of your personal data. This right is limited where data retention is required by law or to defend legal claims.
- Right to restrict processing — you may request that we limit processing of your data where you contest its accuracy, or where processing is unlawful but you prefer restriction to erasure.
- Right to data portability — where processing is based on consent or contract, you may request a structured, machine-readable copy of the data you provided to us.
- Right to object — you may object to processing based on legitimate interests, including profiling and direct marketing. Where you object to direct marketing, we will stop immediately.
h477 will respond to all verified data rights requests within a reasonable timeframe and in any event no later than 30 calendar days from receipt. Where a request is complex or numerous, we may extend this period by a further 30 days and will notify you accordingly.
Security Measures
h477 takes the security of your personal data seriously. We implement a range of technical and organisational measures designed to protect your data against unauthorised access, disclosure, alteration, and destruction. These measures include SSL/TLS encryption for all data in transit, access controls limiting data access to authorised personnel only, regular security reviews of our platform infrastructure, and secure data storage with encryption at rest.
Despite these measures, no internet-based platform can guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, h477 will notify affected players without undue delay and will take immediate steps to contain and remediate the breach.
Protection of Minors
h477 operates a strict 21+ age policy. The platform is not directed at, and does not knowingly collect personal data from, individuals under the age of 21. If you are under 21 years of age, you must not use h477 or submit any personal information to us.
If h477 discovers or is notified that personal data has been collected from a player who is under 21 years of age, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on h477, please contact us at [email protected] so we can investigate and act promptly.
Cross-Border Data Transfers
h477 operates in the Bangladesh market and stores and processes most player data within systems accessible from within the region. However, some of our technology and service providers may be located in or operate infrastructure outside Bangladesh. Where personal data is transferred outside Bangladesh, h477 takes reasonable steps to ensure that the receiving party maintains data protection standards that are consistent with the principles set out in this Policy.
h477 will not transfer your personal data to a third country unless appropriate safeguards are in place, such as contractual data protection clauses or equivalent data security commitments from the receiving party.
Third-Party Links and Services
h477 does not include external links to third-party websites in its primary platform content. However, some game providers integrated into h477 (such as Pragmatic Play, Evolution Gaming, and Spribe) operate their game engines and software independently. h477 is not responsible for the privacy practices of game providers or any external services that may be accessible via the platform. We encourage players to review the privacy policies of any third-party service they interact with.
Changes to This Privacy Policy
h477 reviews this Privacy Policy periodically and may update it to reflect changes in platform functionality, applicable law, or data processing practices. When a material change is made, we will update the 'Last Updated' date at the top of this Policy and, where practicable, notify active players via their registered contact details or via a notice posted on the platform.
Continued use of h477 following the effective date of any Policy update constitutes your acceptance of the revised Policy. If you do not accept the updated Policy, you should cease using the platform and may request account closure by contacting [email protected].
Contact Us About This Policy
If you have any questions, concerns, or requests relating to this Privacy Policy or the way h477 handles your personal data, our support team is available during Bangladesh Standard Time (UTC+6) operating hours.
Email us at: [email protected]
Please include 'Privacy Policy Query' in the subject line of your message along with your registered account details so we can assist you promptly.
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